The quote below, from Sir Richard Branson, reminds us to keep clients/customers ahead of economic and industry trends. Offering something extra helps to differentiate you and your firm/company from the competition. Invite the marketing and library professionals into your practice group or office meetings so they can learn more about your focus. With the stiff competition you face, think of other ways you can make yourself and your organization stand out.
It is the very same thing with following what is impacting your client/prospect’s future. Their competition, new tax laws, and pending litigation abound. You and your team must find a way to track, analyze and bring them to the attention of clients/customers.
FOOD FOR THOUGHT
- Have you assigned your team members journals, organizations and media to follow and report? ____________________
- What are your clients/customers and prospects most pressing needs? ______________________________________________
- When was the last time you asked them about the most pressing problems they are facing? ________________________
