The next series of “dos” from the 55 Words for new business development include:
“Never park in front of a bar” is one of the “55 Wise Words” for successful marketing. You are urged to go deep to understand the message. This is the first in a series which will contain several of the wise words. We use them with our marketing and business development advisory and success training, especially with 4-6 year Associates.
Stay tuned for more!!
Have you read the Millennial Dictionary? Did you even know one existed? In order to help you understand and work with them, here are a few new additions to our vocabulary:
For more on millennials in the workplace, contact us.
The most overlooked client development resource is YOUR CLIENTS.
Wish them a happy holiday!
Continue building relationships and turn your clients into advocates for your firm. There are multiple tactics to use including:
Add your own ideas to this list, but do/do them!
According to a Harvard Business Review blog, 50 % of your new business, EVERY YEAR, should come from clients and referrals. We approach client retention by turning them into important advocates and spokespeople for your firms.
There are 3 Rules of Client Retention,
Read on to see the number 1 reason attorneys won’t market —
5. I don’t know anyone who knows anyone!
4. I’m not compensated for marketing!
3. I won’t cross- sell!
2. I’m afraid of the process;
1. I’m in law, not sales!
Break through the noise of social media. Make your marketing visible. Tell your authentic story. Yes, sounds great, but how?
In a cluttered market, where newsletters are served by the pound and blog posts all look the same, how can you stand out, get your message across and close new business? If you’re seeing the next chapter of the book and are intent on rising to the top, think “video.”
Over the past few weeks, we’ve been testing our 1 minute content videos to share some of our business development techniques with you. The result? We have shared compelling, accessible, visible ideas to a growing audience. This approach is generating leads, driving more engagement with viewers and creating eye-to-eye with prospects and clients.
Our production process was really simple:
Using video to communicate your value and brand, you will move to top-of-mind and outperform your competition, and meet one of the most effective marketing strategies –
Show ‘em who you are and tell ‘em what you bring to the table.
Continuing with the reasons attorneys don’t market, let’s review numbers 7,6, and 5.
7. I need to focus on billable hours-
6. I am too smart for this !!!!!
5. The revenue will come in from existing clients, because I do excellent work !
10. I don’t want to pester people
9. I’m very busy
8. I need to complete my time sheets
Stay tuned for more ————–