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Can You Get More Leads When Speaking? III.

Written by Allan Colman on .

These next 3 tactics to generate leads from your speeches, workshops, etc. need to occur before the engagement.

7. “Merchandise” the presentation: i.e. post the speech to your website, send it as an eblast; include it on your social media pages; and get it to journalists who may be covering related topics.

8. Circulate an internal note urging others at your firm to attend the presentation. Marketing staffers should attend as well as that can only help them to promote and follow up on the event.

9. Your firm should arrange to contact all sign-ups with a reminder a week ahead of the event. Call your own contacts a week before.

We have more coming but please share your ideas as well.

Can You Get More Leads When Speaking? II.

Written by Allan Colman on .

Can You Get More Leads When Speaking? II.

Continuing our series on making your speeches generate more leads and opportunities:

4. Obtain the most up-to-date attendee list and assign any of your colleagues in attendance to meet “must-get-to-knows.”

5. Encourage others in your firm or company to send invites to their clients. The presentation may be valuable for those clients too, or they can pass the information on to others.

6. If this is a firm sponsored event, or you are the keynote speaker, send invitations on your own letterhead/email, even if one has been separately sent by your firm. Doing so can not only boost attendance, but acts as a reminder of your expertise on the presentation topic.

More on building business from speeches in the next several posts.

Can You Get More Leads From Speaking?

Written by Allan Colman on .

Continuing our series on making your speeches generate more leads and opportunities:

1. During the presentation or panel discussion, be on the lookout for opportunities to mention one or two relevant successes you and your colleagues have had. Do so, of course, in proper context, without being obviously self-promotional.

2. Any subject matter-related pretext for future contact is worth pursuing. For example, refer once or twice to an event, opinion, new legislation, etc., and say, “if you want more information on this, leave me your card.” Or consider distributing a simple survey on a substantive matter and promise to send the results to the attendees.

3. Make sure you ask the prospects you meet if it would be ok to contact them in the near future. It’s called “permission marketing.”

More on building business from speeches in the next several posts.

Start Your Speech With a Magic Trick

Written by Allan Colman on .

My colleague, Frank Mims V, offers this tactic to make your speeches yield more leads. “Magic” is a performing art that entertains audiences by staging tricks or creating illusions. These are called magic tricks.

Your story is your magic trick. It should answer these 3 questions as part of your speech:

Who are you?

What do you have?

Why should they care?

More on building business from speeches in the next several columns.

And the Number 1 Reason to Hire Allan Colman

Written by Allan Colman on .

In addition to numbers 10-2, regarding building future leaders, teaching tactics, not theories, is always open to new ideas, is both mentor and tormentor, the number one reason to hire Allan Colman, according to PRLOG’s June 8th feature, is “He uses the New Jersey method of settling disputes – a 2×4!

If that’s not a convincer, what is?????

Reasons 2, 3 and 4 To Hire Allan Colman

Written by Allan Colman on .

If you have been following PROLOG’S Top 10 Reasons to Hire Allan Colman, we are fast approaching #1.

4. Allan is always open to new ideas.

3. He is an active mentor for business incubators and accelerators.

2. Allan’s clients call him both “Mentor and Tormentor.”

And tune in next time for #1!

Reasons 5 And 6 To Hire Allan Colman

Written by Allan Colman on .

Continuing with the Top 10 Reasons to Hire Allan Colman, featured in the June 8th editionof PROLOG,

6. Allan builds client trust by teaching them to drive others in a respectful but goal-achieving manner.

5. He recognizes the key to success is accountability for achieving ROI.

You will never guess what the #1 reason is.!!

Reasons 7 and 8 To Hire Allan Colman

Written by Allan Colman on .

From PROLOG, June 8th, :

8. Allan does not settle for his clients to make an impact; he expects them to make an impact now.

7. He is committed, creative, passionate and drives performance.

More from the Top ten tomorrow.

10 Reasons to Hire Allan Colman

Written by Allan Colman on .

In a recent article on the PRLOG, it listed the top ten reasons to hire Allan.

#10. Allan Builds Future Leaders

#9. He teaches tactics, not theory.

For the remaining top 10, go to www.prlog.org/12463692

Problem — "We Missed It!"

Written by Allan Colman on .

PROBLEM: We missed it! [ new filings, new legislation, etc.]

RESPONSE: Don’t dwell on any one matter or even on any whole genus of legal business. Look to the pipeline to deliver a stream of alternative possibilities, some of which may not yet be on your radar screen.

RESULT: you’ll need to start making decisions about which kind of business to go after, and which to let some other law firm go after. That’s a great problem to have..

“OPPORTUNITIES ARE LIKE BUSSES – YOU MISS ONE, ANOTHER WILL COME ALONG.” Sir Richard Branson