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And Now In Second Place — ALWAYS BUILD RELATIONSHIPS

Written by Allan Colman on . Posted in Allan Colman, Business Development, Client Retention, New Business Development.

Allan Colman
Allan Colman• YouRevenue Accelerator Expert 🚀 | Speaker 🎤 | Professor of Marketing 👨‍🏫 | Author of The Revenue Accelerator 📘
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BUSINESS ETHICS? REALLY?? YES!

Written by Allan Colman on . Posted in Allan Colman, Asking for Business, Business Strategy, New Business Development, Online Marketing, Social Media.

BUSINESS ETHICS? REALLY? YES!

Possessing a high standard of business ethics is an absolute requirement for successful entrepreneurs. Moral standards should steer your decisions. According to the American Marketing Association Statement of Ethics in 2014, all businesses should hold the following ethical values:

Honesty: be forthright in dealings with customers and stakeholders.

Responsibility: accept consequences for marketing decisions and strategies.

Fairness: balance justly the needs of the buyer with the interests of the seller.

Respect: acknowledge the basic human dignity of all stakeholders.

Transparency: create a spirit of openness in marketing operations.

Citizenship: fulfill the economic, legal, philanthropic, and societal responsibilities that serve stakeholders.