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DO YOU REALLY MAKE DECISIONS?

| Allan Colman

Standing in the middle of the road is very dangerous. You get knocked down by traffic on both sides.

Margaret Thatcher

2. LEADERS MAKE DECISIONS

If your decisions are not clearly communicated and stand out in the minds of your bosses and followers, marketplace and investors, it will be difficult to convert the decisions into action.

When polled each year about which Super Bowl commercials were the most successful, those whose ads had a repeated presence during the game were ranked as the most successful. Your decisions must do the same – do not just issue them and then stand back. Remain in contact with those you have delegated to lead the implementation.

If obstacles or delays are encountered, identify ideas for collaboration or new steps to take. And continue to call for direct action.

Sound decision-making must “always keep the end in mind.” In every significant decision, take in the longer range view of the desired end result, and incorporate those goals into the designated actions.

We all make decisions, all the time, 3,000 per day. But as indicated above, leaders must make decisions about how to get from here to there. Recognize that taking too much time in mulling over a decision is, in itself, making a decision, i.e. doing nothing.

Read all 6 Laws of Leadership