THE TOP “5” BUSINESS DEVELOPMENT MYTHS August 9, 2023 | Allan Colman THE TOP “5” BUSINESS DEVELOPMENT MYTHS To really understand what successful business development is, you must understand what it is not. Myth #5: ONCE YOU’VE RETAINED THE CLIENT, BUSINESS GENERATION CEASES. Myth #4: CUSTOMERS WANT SELLERS TO DO MOST OF THE TALKING. Myth #3: WHEN IT COMES TO MARKETING, ONE SIZE FITS ALL. Myth #2: SALES PROFESSIONALS SHOULD STEP INTO THE BUSINESS DEVELOPMENT PROCESS ONLY AFTER THE MARKETING DEPARTMENT DEVELOPS A STRATEGY. Myth #1: BUSINESS DEVELOPMENT AND MARKETING ARE INTERCHANGEABLE TERMS. NOTHING COULD BE FARTHER FROM THE TRUTH! #business development #marketing #sales success Activate to view larger image, Previous Next
To really understand what successful business development is, you must understand what it is not.
Myth #5: ONCE YOU’VE RETAINED THE CLIENT, BUSINESS GENERATION CEASES.
Myth #4: CUSTOMERS WANT SELLERS TO DO MOST OF THE TALKING.
Myth #3: WHEN IT COMES TO MARKETING, ONE SIZE FITS ALL.
Myth #2: SALES PROFESSIONALS SHOULD STEP INTO THE BUSINESS DEVELOPMENT PROCESS ONLY AFTER THE MARKETING DEPARTMENT DEVELOPS A STRATEGY.
Myth #1: BUSINESS DEVELOPMENT AND MARKETING ARE INTERCHANGEABLE TERMS.
NOTHING COULD BE FARTHER FROM THE TRUTH!
#business development #marketing #sales success