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DIRECTLY FROM OUR SEMINARS

PHASE 2 OF PROSPECTIVE CLIENT PLAN – Directly from our seminars.

The Closers Group 4-Phase Prospective Client Plan.

To make sure your firm’s representatives are ready to meet with a client, you’ll want to implement the following 4-phase preparedness plan:

Phase Two: Make a Connection.

• Make sure there are clear lines of communication between your company and the client. Assign internal contacts to appropriate people within the company.

• Communicate with management to learn about additional opportunities.

• If you already have a relationship with the company, reinforce it in a positive manner with regular, open communication.

Meeting with your prospects takes you a step closer to the heart of the CLOSING ZONE, so ensure you and your colleagues are prepared. The more that you know about your prospects, clients, and what to expect, the better your chances are of locking up another win by securing new business.

To achieve victory, a meticulous 4-Phase Prospective Client Plan is essential. Thorough research, clear communication, impactful presentations, and diligent follow-up are the keys to success. Combine this with the Closers Group’s 4-Step Approach, differentiating marketing, business development, business generation, and client retention, to dominate the competition and secure a prosperous future for your professional service firm.

# Sales Acceleration # Building Relationships # Entrepreneurship

closersgroup.com

Allan Colman on stage speaking

Do You Have a 4-Phase Client Acquisition Plan?? YES — YOU!

Allan Colman

Do You Have A 4-Phase Prospective Client Plan ?

YES, SPEAKING TO YOU!

The “game” you play with a prospective client isn’t much different from a sports game. Closing the deal – securing the win – is all about successfully executing a strategic action plan. Just because you might be the best for the job doesn’t mean you’ll win the business. Preparedness matters and planning ahead is vital to the success of presenting yourself and your company to a prospective client.

How can you prepare? How can you know that you’ll be able to answer each and every question that may be asked? Start by trying to find any business-related literature about the prospect that you can get your hands on and determine how your firm stacks up to their needs.

To make sure your firm’s representatives are ready to meet with a client, you’ll want to implement the following 4-phase preparedness plan:

Phase One: Do Your Homework.

• Define your current relationship with the company.

• Review the company’s recent history, policies, business ventures, lawsuits, products and services, and any possible openings within the company for additional work.

• Find out which companies and competitors the company has currently engaged and how you measure up against them.

• Learn who makes the major decisions in the company: the direct customer, the financial officer, an executive, or someone else.

PHASE TWO — NEXT POST —
#Sales Acceleration, #Business Advisors, #clientacquisition

www.closersgroup.com

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THE TOP “5” BUSINESS DEVELOPMENT MYTHS

THE TOP “5” BUSINESS DEVELOPMENT MYTHS

To really understand what successful business development is, you must understand what it is not.

Myth #5: ONCE YOU’VE RETAINED THE CLIENT, BUSINESS GENERATION CEASES.

Myth #4: CUSTOMERS WANT SELLERS TO DO MOST OF THE TALKING.

Myth #3: WHEN IT COMES TO MARKETING, ONE SIZE FITS ALL.

Myth #2: SALES PROFESSIONALS SHOULD STEP INTO THE BUSINESS DEVELOPMENT PROCESS ONLY AFTER THE MARKETING DEPARTMENT DEVELOPS A STRATEGY.

Myth #1: BUSINESS DEVELOPMENT AND MARKETING ARE INTERCHANGEABLE TERMS.
NOTHING COULD BE FARTHER FROM THE TRUTH!

#business development #marketing #sales success

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ARE YOU USING THE “5” KEYS TO GENERATING LEADS?

“Start where you are. Use what you have. Do what you can.”
– Arthur Ashe

What can you do differently from your competitors to achieve real results from lead generation efforts? The key is to identify both effective and underutilized assets:

* Interview professionals and management;
* Research experiences with past clients/customers and most frequently used firm services;
* Assess current business development strategies and methods;
* Brainstorm with firm management and offer action options for immediate implementation;
* Build a Strategic Action Implementation Program.

This “action plan” keeps the client’s professionals and marketing teams on track with time schedules, personnel assignments, targets and real accountability.
It works with metric-accountability.

#Sales # Competitors # Lead Generation

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CAN YOU IMPRESS YOUR CLIENT IN 5 MINUTES??

“Fortune favors the bold” – Virgil

The closer you get to the “Closing Zone”, the tougher the competition gets. That’s why you must be bold – don’t be afraid to go for it ! Here are 5 tested tactics to break the sales presentation mold and taking a more strategic approach.

1. Dump the resume;
2. Give something away:
3. Be a formidable competitor;
4. Ask for the business;
5. Maximize Rejection!

We are talking about taking a calculated risk. Perfecting and diversifying your sales techniques are the primary interchanges we have with clients. Our aim is to attract a wider variety of prospects and open more doors.

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DO YOU PLAY THE ‘5’ STEP CLIENT PROSPECTING GAME?

🚀 Sales Accelerator; Keynote| Speaker 🎤 | Professor of Marketing 👨‍🏫 | Author of The Revenue Accelerator 📘Sa🚀 Sales Accelerator; Keynote| Speaker 🎤 | Professor of Marketing 👨‍🏫 | Author of The Revenue Accelerator 📘Sa
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DO YOU PLAY THE “5” STEP CLIENT PROSPECT GAME?

“New business is the final destination of your sales roadmap.”

The “game” you play with a prospective client/customer isn’t much different from a sports game. Preparation prior to the event is critical. And in our workshops and seminars, we emphasize the following tasks:

1. Do your homework;
2. Make a connection;
3. Show ’em you mean business — Your presentation;
4. Perform diligent follow-up;
5. Ask for the business.

The more that you know about your prospects, clients and what to expect, the better your chances are of locking up another win by securing new business.

closersgroup.com