5 KEYS TO A SUCCESSFUL STARTUP
FIVE THINGS NEEDED TO CREATE A HIGHLY SUCCESSFUL STARTUP –
ACCELERATE MORE NEW BUSINESS
An Interview With Dr. Allan Colman by Tyler Gallagher
AUTHORITY MAGAZINE
Ok super. Dr. Colman, here is the main question of our interview. Many startups are not successful, and some are very successful. From your experience or perspective, what are the main factors that distinguish successful startups from unsuccessful ones? What are your “Five Things You Need to Create a Highly Successful Startup?” If you can, please share a story or an example for each.
In order to get others to notice and ultimately decide to purchase what you’re selling, here are five essential tips.
HERE ARE THE FIRST 2 —
CREATE A MARKETING STRATEGY. First, make sure you look at the potential marketplace for your product or service. Overwhelmingly, entrepreneurs, financiers, executives indicate that the single biggest mistake startups make is not looking at the market before beginning.
DEVELOP YOUR BRAND. A brand is not a logo. It’s not just an isolated image and tagline. It’s the feeling or essence of what you’re producing that ultimately resonates with buyers. Jeff Bezos said, “Your brand is what stays in the room after you leave the room.”
This was very inspiring. Thank you so much for the time you spent with this. We wish you continued success and good health!
Website: TheClosersGroup.com
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ACCELERATE & THRIVE — Always Build Relationships
As Jada Pinkett Smith stated: “Direct Communication is the best way to create relationships.”

“Nothing will work unless you do.” Maya Angelou
What? Maximize Rejection? YES! Let’s say a proposal was not accepted. Don’t just discard their decision. Consider these 5 tools to beat them and others in the future:
1. Remember Peter Drucker’s “Creative Abandonment” approach. If something is not producing and looks as though it won’t, abandon it. Put it on the back burner for potential future business.
2. Make sure you have a Client Recovery Plan. There will be bumps along the way, so have your responses prepared ahead of time.
3. Conduct “post mortems” on every pitch and proposal, whether successful or not.
4. Make sure you know who the real, economic decisionmakers are.
5. Practice your pitches and then practice some more.
Continuing to utilize these 5 key steps will build your confidence in marketing and your sales successes will increase.